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Lessons from Apple on Advertising and Aesthetics

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Steve Jobs announced the iPhone 4 yesterday in his WWDC keynote, and it's a gorgeous device with software upgrades that include multitasking, a video chat app called FaceTime, and more. I'm still a happy Android user, but I have to hand it to Apple. They continue to school the industry on aesthetics and marketing. Case in point: the FaceTime demo video . First, some background. I got a Sprint EVO at Google I/O which has a front-facing video camera, and presumably the ability to do video calls. So far, I haven't tried it. My general feeling about video calling is "Why?" I hate talking on the phone, so giving someone else the ability to see me while I talk on the phone seems like a yawner. I can't imagine walking around holding my phone out in front of my face to do a video call.

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